Google AdSense Calculator - RPM, CPC and CTR

The AdSense calculator converts a set of advertising totals into four common publisher metrics. Page revenue per thousand impressions, or page RPM, divides estimated earnings by page views and multiplies by 1,000. Average cost per click divides revenue by valid clicks. Click-through rate divides clicks by page views and expresses the result as a percentage. Average daily revenue divides revenue by the entered number of calendar days. The calculations use the values you provide and do not connect to Google or retrieve account data. Use totals from the same property, ad product, and date range. Mixing monthly revenue with weekly clicks produces misleading metrics. Confirm whether a report uses page views, page impressions, ad impressions, or sessions because their denominators differ. Page RPM is not the same as impression RPM: a page can contain multiple ad units. Average CPC is shown as zero when there are no clicks, but the absence of clicks means a click-based average is not informative. Revenue and performance vary with geography, device, season, viewability, ad format, content category, advertiser demand, traffic source, consent choices, and invalid-traffic filtering. A higher CTR does not guarantee higher revenue if CPC or viewable impressions fall. Similarly, a high RPM on a small sample can be unstable. Compare consistent segments and use sufficiently long periods. Account reports may adjust estimated earnings after invalid activity, finalized revenue, currency conversion, or other reconciliation. The output should be used for descriptive analysis, not as a guarantee of future earnings. Scenario calculations can help a publisher understand what traffic or monetization changes would be required, but multiplying a current RPM by forecast page views assumes conditions remain constant. Avoid tactics that encourage accidental or artificial clicks; publishers must follow the applicable advertising program policies. Google AdSense and related marks belong to Google; this independent educational calculator is not endorsed by or connected with Google. For authoritative values, payment rules, and policy requirements, use the account dashboard and official documentation. Protect account privacy by entering aggregated totals rather than user-level or confidential data.